Around 81% of American adults use YouTube, which shows how useful this platform can be for businesses.
Building an effective YouTube marketing campaign is essential for raising brand awareness and driving sales, which is the lifeblood of every business. But with so much information online, figuring out how to execute a successful strategy can feel overwhelming. Maybe it’s that struggle that brought you here; you’re new to YouTube and want to learn how to build an effective one.
Sounds like you? No worries; we’ve got you! Here’s how to build YouTube marketing campaigns.
Understand Your Goals
Before breaking down YouTube marketing campaign elements, it’s important to outline your goals. This will determine how your strategy will play out and what to focus on. For instance, if you want to advertise your latest product launch, you could post how-to videos, so viewers know how it can benefit their lives.
Know Your Target Audience
When creating a YouTube channel, knowing your audience is key. Make sure you know who you’re targeting and the type of videos that your prospects will enjoy. If you’re not sure where to start, see which channels are popular with your audience as it will give you a general idea of what to post.
Check Out Your Competitors
Anyone marketing businesses online knows the importance of analyzing their competitors. Figure out how they’re appealing to their audience and see where they’re failing. This will help you discover a gap in their campaign and use this to your advantage.
Design Eye-Catching Thumbnails
Aside from brainstorming interesting YouTube video topics, you need to stand out from other channels. The easiest way to capture a viewer’s attention is by designing eye-catching thumbnails that are impossible to ignore. Note that these should be relevant to the video’s content and title; otherwise, they will get lost.
If you’re not sure where to start, feature a short description or a colorful photo so people instantly know what you’re about.
Craft Compelling Titles
Another key feature of your regular YouTube posts is the title. Spend time crafting a compelling one so you pique the viewer’s interest. For instance, if you want to explore how famous YouTubers thrive, you could write a title like “3 Ways You Can Use Pewdiepie YouTube Analytics to Your Advantage” and attract viewers.
Optimize Your YouTube Videos
Like with your website, YouTubers must optimize every video. Make sure you use relevant keywords in your title and video description. As a general rule, use at least two in your description and several tags to further your reach.
Further, create a detailed video description as YouTube favors this. For instance, include a link to your website, your social media pages, and your products or service.
Find the Optimal Video Length
Popular YouTube videos often last for five minutes or below. Note, if you don’t have enough content for this, avoid repeating the same point because viewers will get bored and leave. Instead, pack your videos with informative or entertaining content and you’re good to go.
Add Subtitles to Your Videos
Another effective strategy is adding subtitles to your videos. This is so your videos are still appealing to viewers who want to watch your content without headphones. It also lets you tap into a global audience where language is often the biggest barrier.
Include a Call-To-Action
Many new YouTubers make the mistake of leaving out their call to action. But this means that viewers don’t know what action to take after consuming your content. To avoid this, include a call-to-action after every video, whether it’s to hit the “like” button or visit your site.
Collaborate With Other YouTubers
An underrated way of boosting your YouTube marketing campaign is by collaborating with other influencers. Reach out to the largest channels in your industry and ask if you could work together on a video. The beauty of this strategy is you can access their audience and vice-versa.
Promote Your Videos
Don’t make the mistake of pouring your heart and soul into YouTube videos without promoting them. To avoid this, share your content on your site and social media pages to drive sales. You should also promote your video on industry-related forums like Reddit for extra views.
Analyze and Adapt
Your YouTube marketing campaign will never be complete, so continuously analyze your content. Use analytics to determine what is and isn’t working with your videos as it’s the only way to be successful. You can do this by checking out your subscribers, views, and click-through rates.
Further, take advantage of an array of useful marketing tools. For instance, Channelview Insights reveals your most popular demographic and how you’re reaching them. This will help you tailor your next marketing campaign if you’re not connecting with your target market.
Also, TubeRanker is great for keyword research as it shows you how many users are entering that, so you can include that in your next video title.
Try YouTube Ads
If you’re not achieving your goals fast enough, check out YouTube ads. You can either invest in banner ads that feature in a video or on the website. Paid ads also let you make your ads skippable after several seconds or unskippable, depending on your preference.
Build YouTube Marketing Campaigns Today
Now, armed with this information, you can build YouTube marketing campaigns that will drive results.
There are many ways to boost your marketing campaign, such as checking out your competitors as inspiration and collaborating with other YouTubers. You should also spend time crafting compelling titles and designing thumbnails. Good luck with your venture!
Good article! Then, check out the rest of our site for other interesting topics.
