Mark Zuckerberg is known for his smart business moves, and buying WhatsApp is one of them. It has 150 million active users worldwide due to its ease of use and the trust that has propagated between users.
With a free communication platform that supports real-time communication, where almost everyone supports text, video and audio messages, it’s no surprise that many businesses have taken advantage of the features WhatsApp has to offer.
WhatsApp launched an app for business in India in 2018. WhatsApp does not require any new technology to use. Everyone knows how to use it. A regular WhatsApp messenger might be enough for a small business, but the WhatsApp business app gives you a lot more credibility. The WhatsApp business app is available for both Android and Apple.
In this article, we will show you different ways to successfully use WhatsApp for your business. Here is a step-by-step guide to WhatsApp for business. So read on!
Also Read: Importance of Gmail for Business
1. Install WhatsApp Business App
This step is very obvious. No explanation is required. Go ahead and download WhatsApp Business. We will wait here until we are ready. Install it now! The WhatsApp business price is four! Yes, I read it correctly🙂
2. Profile and app settings
Obviously, but use your business number as a reference. Support four phones. This makes it easier to verify your business for your WhatsApp Business account. Next, go to and create your profile. Settings> Business Settings> Profile. Please enter all the details as accurately as possible. Remember, your WhatsApp’s business account is verified. So, if you really want to take advantage of WhatsApp for Business, provide accurate details about your business and yourself.
Now, to set up an app for business, go to Settings> Business Settings. Three types of messages are displayed.
- Away message
- Greeting message
- Quick reply
Away message can be sent to customers who choose to send a message when they are unable to reply. These are automated, no physical input required. I’m sorry I can’t talk to you right now.
These away messages may have the option of custom scheduling or always sending. If your office hours are from 9am to 5pm, you can custom schedule your out of office message from 5pm to 9am. Of course, you can choose to send it anytime. Sorry. It’s been out for a while! So why open a WhatsApp business account for your customers?
Note: Avoid unnecessary WhatsApp groups as you cannot remove messages from groups.
Greeting messages are automated, and by default, you’ll be greeted the first time someone sends you a message to your account, or after a few days of inactivity. (14 days to be exact) . You can see an example of an automated message in the WHO’s official business account set up in response to the recent COVID-19 pandemic.
As you can see, the messages are fully automated and cannot provide a lot of answers to personalized questions.
Of course, it is very unlikely that a customer will order pizza. (If it is not a pizza business) . Still, if you can answer your customers personally, it will be of great help to your business in terms of customer service.
I have a specific problem with automation. They lack human touch. Customers can rest assured with a quick response, but the automation will smell it. It will be annoying when people want specific answers to specific questions.
A quick reply is a way to send long messages to your customers while typing a single word. These can be customized. Suppose you have the following long letters:
Thank you for ordering from Paneer waala Pizza! We hope you enjoyed our service and pizza! We are happy to send you a message to your official WhatsApp Business account. You can find all the details in the biography. Thank you again!
So, instead of typing in everything, you can tell WhatsApp to send you the above message each time you receive an order.
These whatsapp business features are a huge time saver, so you need to take a few minutes at first to set these features according to your requirements.
Another obvious note: all replies you need to send are made only when you have an internet connection. If you are interested in timing and don’t want your customers to wait for a response, take care of your internet connection.
3. Use of labels
You are a business. You are doing a lot! Anyone who has an official business account and wants information won’t help in announcing that WhatsApp can send messages. Chances are you’ll receive multiple messages per day and won’t be able to track them.
The WhatsApp business app lets you brand conversations and senders of messages. Let’s say you’ve sent a message for the first time and you have someone you’ve never worked with before. Know how to deal with new customer labels . You may have previous contacts. Regular customers.
The way you deal with new, old, and professional contacts is all different, so labeling them according to their relevance to your business will help you keep track of how each contact should be handled. To add a new label, go to Chat Menu> New Label . Save it when you label it.
Make sure you use appropriate and understandable labels. At least that’s enough for you to understand. We’re talking to a new customer about last week’s supplies and don’t want to surprise him?
4. Take a look at your stats and balance them.
Do you know how you can see the number of chats, messages received and unread messages on your existing WhatsApp?
Well, for business accounts, you can see messages sent, delivered, read and received. The number of unread messages is displayed at the top as a number next to the chat. Balance the number of unread and read messages, and the number of messages read and sent. Your goal is to reach out to everyone who has contacted you. It also gives you an idea of how many people will contact you. That’s a good sign.
5. One-on-one support- How can I help you?
Do you know people who sometimes get annoyed by asking if it can help you if you didn’t ask for it?
Customer complaints answered directly by customer service are a kind of one-on-one support. Now the business talks to customers in need. All previous WhatsApp business account features, labels and different types of messages, shortcuts with quick responses all help provide one-on-one support to your customers.
One of the cool ways to promote one-on-one support is to connect WhatsApp with Facebook. If you have a business page on Facebook and have posted something about a new product, your customers can ask questions, including a link to a WhatsApp chat.
6. Burn all guns-post updates and advertise!
Businesses advertise their content on TV, and it’s not even clear whether these people want to get involved with them!
However, one thing is for sure: the people who sent you messages on WhatsApp can immediately become potential customers, at least considering contacting you. So advertise to them!
You can send updates to members of your broadcast list. Whatever these updates may be about changes in working hours, latest offers. , Or change location or open a new branch.
Mark someone you are interested in with an appropriate name. Prospect.
Whenever something interesting happens, I add a labeled contact to my list of promising broadcasts and send me an update. Who knows, it can do wonders for you and turn your prospects into loyal customers.
But don’t spam hundreds of people with ads and updates every day. Let them know what will help. Would you like to think on your own and know what might help me?
7. Work like a traditional WhatsApp and publish tons of status.
Marketers cannot emphasize how important it is to stay in touch with their customer base. .
It’s a bit annoying to see hundreds of states as soon as you get up, but you can update them to be informative and interesting, but not overbearing.
Keep five states per week and write one or two posts each. Use eye-catching phrases and pictures.
You can post updates or do some interesting things like Zinda Tilismath ads on Hyderabad’s buses.
For those who don’t know, Zinda Tilismath is a powerful eucalyptus-based liquid used for colds and more. We know that the probability of finding a seat on the bus during rush hour in Hyderabad is close to zero. Because of boredom, we tend to look out the window.
Zinda Tilismath has advertisements in the following formats above the window:
- Q: What is the longest river in the world? A: Nile River
- Q: Who was the first Indian to receive a Nobel Prize? A: Rabin Deranat Tagore
- Q: What is the best medicine for an upset stomach? A: I took a few drops of Zinda Tilismath with sugar and water.
Not only have you learned a bit of quizzes, but you have also heard different ways of using this cold medicine. This ad is attractive and attractive for a few seconds read by bus passengers.
Your condition should be short and attractive. You can ask a question on the first post of the status and provide an answer to the second post.
8. Confirm and send consumer information
Best known for BookMyShow, you can send receipts and confirmations to your customers.
Just like a movie, when you book a show on BookMyShow, you will receive a copy of the ticket with a QR code on WhatsApp. This is much more convenient than sending it via email or getting a printout.
Order confirmations, tracking status, receipts, and anything else can be sent via WhatsApp. WhatsApp is very easy to navigate, so anyone from 18 to 80 years old can use it. This will also be convenient for older people.
They are also saving the lives of many trees by not using paper.
9. Pay attention in this fantastic business!
You are not the first to consider using the company WhatsApp to improve your business. And it can be noted a few who pioneered the use of WhatsApp in such a way.
Mumbai errand execution service using WhatsApp as a booking platform. What’s so genius about it?
First of all, consumers don’t have to worry about being distracted by several other advertisements. It’s also much cheaper than hosting a website where you can do all the booking, tracking and verification you need! Not only is it cost effective, but anyone can book on WhatsApp, so everyone is familiar!
Local restaurants taking orders on WhatsApp
You don’t need to pay extra for Zomato or Swiggy, nor do you need any extra costs for embedding ordering and shipping services on your website. You won’t need a website!
Several regional food centers have started this. When your customers use WhatsApps, they can set up quick replies like: Hey, we got your order! en route! If you are good at technology, you can automate everything according to the unique dishes ordered.
Assuming you can’t serve a particular location, set up a quick response like this: Sorry! Our service doesn’t extend that far! Thank you for placing your order.
Sending them the bill amount, receipt and the real location of the delivery person is an example of making the most of WhatsApp.
Of course, if you have a very serious problem, don’t wait for a WhatsApp doctor’s prescription. However, basic problems like slight fever or arthritis can be solved by chatting on WhatsApp.
Thanks to the different types of data WhatsApp supports in chat, patients can only send pretty pictures to their doctors. Imagine how much time and energy this will save! I think this is best for a dermatologist who can look at pictures of typical rashes and ask basic questions.
Quick reply like: hey, I don’t know if you can cure it right away via WhatsApp. Why don’t you take a closer look? Book an appointment and stop by! It will look much more professional with a map pointing to the exact location of the clinic.
Some medical stores send pictures of prescriptions to patients. They look at the medicine and deliver the medicine they need home. Thanks for the prescription. Unfortunately, we don’t have all the medicines you need. We suggest ordering if you have time to wait or contacting other stores if you urgently need medication. We apologize for any inconvenience! And thank you for the prescription. Your order has been confirmed and your medicine will be shipped soon
A lot of time, money and effort has been saved on the platform so people think it can only be used for chat.
10. What you should never do
- We’ve already talked about the spread of fake messages, so don’t broadcast a message that’s entirely genuine without thinking that it will benefit your business.
- Don’t spam your customers. It only sends the messages you need and posts only the relevant status. Don’t do this every day. Do it regularly, but make sure you have enough space to breathe.
- Don’t postpone setting the app. Be prepared for all quick replies and consider labels. Before we announce that we have a WhatsApp number.
- If you have a business, be sure to install the app. Available for both Android and Apple.
- Set up your profile and apps with accurate information. Organize all quick replies, messages and greetings in order.
- Label all chats. This way, you can track your WhatsApp efforts.
- Provides one-on-one support whenever you can afford
- Set up a broadcast list and promote your business through messages and status.
- Think of a new way for your customers to use WhatsApp for their business.
- Note others like Delhi Police Russsh.
- Don’t spam, spread fake messages or postpone app settings.