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Instagram is a force to be reckoned with. In our contemporary visual culture, Instagram outplaces even TV in the ways that influence looks, styles, and trends. Considering the benefits of Instagram, any business would do well to start advertising there. 

But that’s not everything you need to know about Instagram. 

This article will walk you through some facts about Instagram that will help convince you to get on Instagram. 

1. 1 Billion People Use Instagram

That’s right, 1 billion people use Instagram worldwide. This doesn’t make it the most popular social media in the world, but its relevance to culture makes it the most worthwhile social media to post on.

The combination of visual style, cultural elements, and user count makes Instagram perfect for businesses. 

2. Hashtags Work Like SEO 

Any business owner in 2021 knows that SEO is one of the most important ways you can increase the number of people who make use of your business. But are you aware that Instagram technology allows you to use Instagram as an SEO opportunity? 

Use hashtags on all of your posts similar to the way that you use keywords. Instagram software will promote your posts to those searching those keywords. 

3. Almost Every Instagram Account Is Personal 

Are you aware that experts estimate that 80 percent of Instagram accounts are personal? While business accounters are necessary and nice, people want to interact with people, not corporations. 

This should influence your marketing strategy. Make sure you come off like a person, not a cold, unfeeling company. 

4. There Are An Insane Amount of Fake Accounts

If 8 out of 10 accounts on Instagram are personal, about 1 out of ten are fake. That’s right folks, Instagram has hundreds of millions of bots

This means that you’re going to have to work extra hard to convince people that you’re real. 

5. Buying Likes Can Boost Your Followers

When trying to succeed in the world of Instagram, many people don’t realize that you can buy likes to help you boost your followers. 

You might be wondering — if I buy likes, how does that lead to more followers? Aren’t the people who like my account fake? 

While they might be bought, they’re certainly not fake. When you buy likes, you communicate to people an attitude of success. There’s a reason why they say “fake it ’till you make it”. 

Check out this free instagram likes trial if you don’t want to commit to buying quite yet. 

6. The Site Skews Female

While tons of people use Instagram worldwide, 58 percent of Instagram users are female. This shouldn’t affect your business strategy too much. However, if you’re a business that’s geared toward women, and you don’t have an Instagram account, you should consider creating one. 

Understand These Facts About Instagram 

As you can see by these facts about Instagram, there are many reasons why you should get on the platform for business. Leverage these facts to your advantage and you’re more likely to gain success. 

For more articles like this, check out our “tech” section.