50 Ways to Market Your Home Business
In addition to providing quality products and services, marketing is one of the most important daily activities. Without marketing, there are no customers or customers. As a result, there is no business.
The problem is finding the market and tempting you to check out your business. Below you can find over 50 ways to market your home business, but before you start marketing Willie Neely, you should first answer the following questions:
1. Who is your target market? Many home business owners mistakenly say “everyone,” but even if the product or service has broad market appeal, they want to narrow down their choices. You just need to see what problems your product or service solves, then figure out who needs a fix.
2. Where is your market? The most successful home business owners go to where the market is cut off and connect directly to the market. This includes websites, blogs, social media and offline options such as services or hobby clubs.
3. How can you be tempted to check out your market? The best way to do this is to write an offer that solves the market problem.
After answering the questions above, you can use the list below to find the right option for your product and market.
50+ Marketing Ideas to Promote Your Home Business
- Create a website. You don’t need to know coding to create a professional website today.
- Create a blog for your business and post related articles and tips.
- Optimize your website or blog for search engines in search engine optimization or SEO.
- Send press releases to local and related media outlets.
- Host an open house to share new business
- Sending and sending mail to target markets (including coupons)
- Advertise on local coupon books or new programs
- Start collecting your email address and send us newsletters, updates and offers with useful information or coupons. Try this free or cheap email partner. Be careful not to alienate the list with too many offers. Email subscribers need to grow and nurture value.
- Create content upgrades to encourage more email subscriptions.
- Set up and use your business Facebook page.
- Create a Facebook group to interact with the market
- Set up and use a Google+ account
- Setting up a LinkedIn profile to promote your business
- Set up a Twitter account and send promotions and tricks to your customers and followers.
- Consider using Pinterest to reach your market.
- Share news, updates and other important information on social media.
- Use social media services to automatically repeat and repost the best online content.
- Start an affiliate program that builds a team of people to promote for you.
- Speak, teach, or consult about community education centers, associations, businesses, or other groups interested in the subject.
- Become a guest on a radio show or podcast
- Create a Groupon (or deal) promotion
- Wrap your car or use vinyl letters to advertise your business.
- Create wacky promotions (e.g. spend $25 and get 12 chocolate dipping strawberries)
- Get a testimonial or approval to increase your credibility. Post to your website/blog, social media headers and prints.
- Setting up referral relationships with other related companies
- Networks. LinkedIn is a great place, but it’s not the only one. Remember you want to go where the market goes. Consider online and offline sources where you can meet, hang out, and suggest other people.
- Promotion of friends and family
- Set up a customer-focused competition for free products (one who eats the most donuts in one minute gets a free personal training for three months)
- Online contest held
- Sponsorship for a good reason or local event
- Have a product party on your behalf or have your friends and family host a product party. It can work for direct sales representatives and work for other businesses. If you have a B2B business, you can do presentations for your business.
- Advertise your business on a local bulletin board
- Use pay-per-click ads to search for specific keywords. Make sure you understand your keywords and copywriting so you don’t waste money.
- Don’t forget your existing customers. It’s easier to get customer referrals than to sell to current customers/customers and sell cold.
- Create a brochure
- Create a business card. Don’t be stingy. Share with someone who is interested in your business or knows someone who is interested in your business.
- Teach local classes that offer tutorials and training on business topics or specialties.
- Cold call start (also known as navigation)
- Attending exhibitions and networks with other suppliers
- Holding booths at relevant exhibitions and prospects for customers
- Set up a storefront with Etsy to sell handicrafts
- Become an eBay seller and integrate into your business
- Setting up an Amazon storefront to sell new or used products
- Advertise for free on Craigslist
- List your products on Overstock.com
- List your products on Ecrater.com.
- Write articles on topics that are close to your business and submit them to other sites or blogs.
- Set up a link exchange on your site for a legitimate and non-competitive business (listing your sites and listing them will help SEO).
- Commenting on someone else’s blog can boost SEO and get you closer to the readers of other sites.
- Start searching, posting, and commenting on forums on topics related to your expertise or business. Focus on providing help and value, not self-promotion.
- Create a customer rewards program that inspires repetitive business
- Show your appreciation to your customers through email campaigns, social media comments, rewards, thank you notes or coupons
- Make t-shirts, hats, mugs and more to mark your brand. Sites like Cafépress.com can be used to create a variety of decorations.
- Create a memorable logo using a free or cheap online provider
- Exchange with other vendors for free advertising (offer free products/services and promote your business)
- Put the coupon on the back of your business card
- Create your own sales proposition for your business and use it throughout your marketing.
- Run SWOT analysis to better understand your competitors and competitive landscape, then adjust your marketing accordingly.
- Offer free products so customers are interested (if you are a catering business, set up a food truck and ask your local operator if they can provide free lunch to customers)