Gift certificates don’t just make for an easy and versatile present — they are an excellent way to bring in potential new customers.
That said, coming up with attractive gift certificate designs is easier said than done, especially if you don’t have any prior graphic design experience.
Are you interested in making gift certificates for your business but aren’t sure where to start? We’re here to help! Here are five must-have tips on how to create gift certificates that your customers are sure to love.
- Stay on Brand
Odds are, you already have a lot of the elements you need for your gift certificates picked out, and you don’t even realize it!
Your branding should already include a color palette, font choices, and other design elements that will be instrumental in creating an attractive gift certificate.
When you use the design elements you already have in place, you’ll ensure that your gift certificates help boost your branding and represent your company.
- Leave Room for Personalization
Unlike gift cards, gift certificates generally include a little bit of extra space on the certificate itself, where your customers will be able to personalize the gift a bit.
A standard gift certificate design includes a “to/from” space that your customer can fill out themself. But, if you want to make your gift certificates extra special, you may want to give them a little extra room where they can write a special message.
- Be Explicit
While a gift card may allow customers to buy whatever they want, gift certificates can sometimes come with specific limitations. When designing your gift certificate, make sure it clearly states how much it is worth and whether it includes any limits.
By making your gift certificate as easy to understand as possible, both you and your customer will avoid any confusion or frustration.
- Keep It Simple
It can be tempting to load up your gift certificate with a lot of images or design elements. But, try to keep in mind that when it comes to gift certificates, less is more. Your goal should be to make sure your gift certificate is as clear and readable as possible. So, try to keep your design clean and simple.
- Start with a Template
Unless you already have a lot of graphic design experience, you may want to get a little bit of design help with a gift certificate template.
A good gift certificate template will include a general outline and spacing for your certificate, so all you need to do is go in, change up the colors, and add your logo. Check out these free gift certificate templates to get started.
How to Create Fantastic Gift Certificate Designs
Now that you know more about creating attractive gift certificate designs your customers will want to gift to their friends, it’s time to get designing!
Are you interested in learning more about creating fun and powerful gift and reward programs for your business? We’ve got you covered! Check out the rest of our blog for more helpful tips, tricks, and advice today!