AliExpress, the largest marketplace, provides many opportunities for sellers. But without a strategy and competent selection of assortment, it is almost impossible to obtain consistently high profits on the marketplace. Therefore, most sellers are in the process of constantly testing new products. This allows you to satisfy the current needs of customers and increase business profitability. Today we will talk about what is best to sell on Aliexpress and how to select in-demand items for sale on this platform .
Tips for choosing products
When forming a product range for Aliexpress, many nuances and rules should be taken into account.
We recommend using basic proven tips:
- Selling price of the product.
According to research, products with the lowest initial risk are sold in the price range from approximately 1,200 to 5,000 rubles. If the price is less than the lower limit of the range, logistics costs will exceed the margin, otherwise it will be necessary to invest significantly in the purchase; - Optimal sizes.
At the start, it is more profitable to sell goods in not too large volumes. It is better to focus on the nomenclature, the dimensions of which do not exceed 50 centimeters in length and width, and the weight does not exceed 1-2 kilograms. Such goods are easier to store and convenient to transport. Almost all logistics companies will be able to provide suitable packaging for them, organize fast and high-quality delivery, provide placement in sorting centers and warehouses. - Calculation of product margins.
It is necessary to correctly estimate the cost and analyze the expected margins. If you go to the marketplace with products purchased abroad, then the advanced search capabilities on the Alibaba.com resource will help you navigate the cost of such goods. - Taking into account impulse demand and uniqueness of the assortment.
Impulse buying satisfies a person’s selfish needs and most often increases through well-thought-out social media marketing. As a rule, these are inexpensive mass market products available to a wide segment of users who are not included in the basic consumer basket. It also makes sense to experiment with selling unique products. In this case, there is an opportunity to occupy a free profitable niche.
How to find popular products
The main goal of an online store is to make a profit. To do this, sellers carefully approach the search for products with the highest profitability. There are many effective ways to assess the popularity of products on marketplaces. To make the right choice, it is worth combining several methods at once.
Let’s consider the main ones:
1. Research on the rating of popular goods on marketplaces. In the AliExpress online store, in the AliExpress Popular section, there is a list of the most popular products that are most often purchased on the platform. To open it in the system, you need to select the category and subcategory of the product you are interested in, then sort the list by orders.
For example, to assess the demand for products from the “Pet Supplies” niche, you need to go to the appropriate section, then specify the “Products for Cats” subsection. Then check the “**** or more” box and apply the “By orders” filter. Products on the page will be displayed in descending order of popularity.
2. Comparative analysis of trading platforms. In this case, a comparison is made of the top products of significant e-commerce stores: Amazon , Ozon , WildBerries , Avito . A product that sells well on one marketplace is likely to be profitable on another.
3. Specialized forums and social networks. They are a great source of inspiration when searching for items for a retailer’s catalog. For example, you can visit the Reddit web forum to research product reviews. The site allows you to select a niche of interest by the name of the discussion thread and you can find out the real opinions of users about famous products.
4. Marketplace analytics and parsing service Seller Fox. This is a price, seller and brand monitoring service that helps business owners analyze competitors and increase sales. It makes it possible to monitor demand using an impressive database of goods, which contains about 38 million units of products from the largest online platforms.
5. Google Trends web application. The resource is convenient to use for free forecasting of fashion trends, analysis of seasonality and demand indicators, tracking the main trends in the market. Google Trends allows you to determine the localization of interest in a product and the level of product recognition, makes it possible to assess the consumer ability of customers and identify popular product categories and brands.
6. Yandex.Wordstat Assistant. The service is very similar to Google Trends, but there is a main difference – the emphasis is on qualitative rather than quantitative indicators. The free extension allows you to accurately assess user interest, study the dynamics, seasonality and geolocation of queries in Yandex.
Rating of popular categories on Aliexpress
The marketplace sells goods for every taste.
But there are categories that are in greatest demand among platform buyers:
Mobile phone gadgets
This is a constantly developing niche that does not lose popularity. According to experts, sales turnover in it will be up to $108 billion by 2022. The use of mobile devices is only increasing every year, and accordingly, investing in phone accessories is profitable.
First of all this:
- charging cables
- gamepads
- power banks
- safety glasses
- popsocket
- stands
- flexible tripods
- cigarette lighter adapters
- wireless charging
Sportswear and sports accessories
The sporting goods market is one of the largest. A healthy lifestyle is being popularized in every possible way and is gaining momentum. For a large number of consumers, it becomes part of their lifestyle, so the demand for sporting goods remains consistently high.
Most often purchased on Aliexpress:
- fitness trackers
- belt bags
- expanders
- knee pads
- water bottles
- tops
- leggings
- phone bags
- dumbbells
- Treadmills
Products for home and garden
One of the categories of e-commerce products for which the seasonality of sales is especially important. Peak trade occurs in early spring and summer , after which the low season begins. But during this time you can make a good profit if you organize the work correctly and take into account all the details.
The assortment on the marketplace includes:
- mops with self-survival function
- automatic machines for remote control of blinds and curtains
- portable fans
- alarm clocks with thermometers
- various lamps
- smart lamps
- Board games
- pots and flowerpots
- garden tools
- cassettes and greenhouses for seedlings
Cosmetics and perfumes
Global sales of cosmetics and personal care products are growing at a rapid pace. According to the analytical resource Euromonitor International, given favorable external factors, the volume of the cosmetics industry market will increase by an average of 5% per year .
Popular units of goods in this segment on the trading platform:
- mascara and lipstick;
- eyebrow pencils;
- shadows;
- eyelash curlers;
- makeup bases;
- powders;
- beard care kits;
- facial cleansing wipes;
- anti-wrinkle cream;
- anti-acne products.
Technology and electronics
This is a competitive and fast-growing niche in European online sales. Recently, there has been an increased demand for the following types of equipment:
- blenders;
- multicookers;
- toasters;
- coffee machines;
- juicers;
- humidifiers;
- fans;
- air conditioners;
- dishwashers.
conclusions
Selecting a product is an important step in preparing to enter any marketplace, including Aliexpress. First of all, the seller needs to carefully analyze the market: determine the relevance of demand, take into account all the pros and cons of selling a particular product. You need to listen to customer needs, use the latest trends, be flexible, adapt and experiment.
