Types of Signage Used by a Retailer


A retailer can use many types of signage for retail stores to enhance the brand experience. A business can also Entertain their customers using digital signage with original music videos, sports, lifestyle, news or kids channels on Looptv.

These signs include floor, storefront, wayfinding, and illuminated signs.¬†Learn how each type of sign can improve your customers’ shopping experience.

Wayfinding Signs

Wayfinding signs can be a great way to guide customers to a particular store. These signs can include colorful graphics or catchy texts. They can also direct shoppers to a specific location, like a bathroom or an office. The most effective wayfinding signs are clear and easy to read.

For the most effective wayfinding signage, use a mix of formats. For instance, window graphics turn a storefront into a colorful display, while directional signs can point people to the right door. In addition to directional signage, you can use digital signage screens to display information and directions. These screens can also display branded imagery and serialized messages.

Floor Signs

Floor signs are often used to warn customers and employees about potential hazards. They are also an excellent way to prevent injuries and lower insurance costs. They can also help prevent worker’s compensation claims. The most common types of floor signs are caution and warning signs. These signs follow specific standards set by ANSI and OSHA.

Floor signs come in various sizes and styles. Most are 12 inches by 17 1/2 inches and can tell customers about various items. They should be strategically placed in a store without overwhelming customers.

Illuminated Signs

Illuminated signs are a great way to draw attention to your store. They’re visible all day, which shows potential customers that you’re serious about your business. They’re also great for promoting special events or items. Regardless of your business size, an illuminated sign will create an attractive and professional look for your store.

There are many different types of illuminated signs available. Some are channel letter signs, and others are lightbox signs. Channel letters are great attention-grabbers, while lightbox signs are perfect for budget-conscious businesses.

Storefront Signs

Signage is one of the most effective ways to advertise a business. It attracts consumers and promotes a positive shopping experience. Different types of signage are used to promote various products and services. Retailers should carefully consider their customers’ needs and interests when choosing signs. Soft advertising strategies, for example, can help push products and services, while directional signs help consumers find the items they are looking for. Signage is a vital marketing tool for a retailer, and it can help keep business booming even in a challenging retail season.

Another type of signage used by retailers is banner signs. These signs are portable and better for advertising messages than traditional television-type displays. They can be used in various situations, such as pointing people to an establishment, welcoming customers, or showing event information.

Floor Wraps

Floor wraps are an excellent way for retailers to advertise their products. They can also be used as wayfinding signage to guide customers to different store departments. In addition, these graphics help retailers to avoid bottlenecks that may lead to customers leaving the store without buying anything.

These signs are used on storefronts to call attention to specific displays and increase walk-ins. They are usually printed on vinyl to create a vibrant and shiny surface. Therefore, it is vital to have them professionally done.