The festive season is the perfect time to review your marketing strategy and see how you can tweak it to take advantage of increased consumer spending at Christmas time. It’s worth bearing in mind that your competitors will no doubt be upping their game as well, so it’s important to promote your company effectively so you don’t get left behind. From sending out branded merchandise to your customers to running festive giveaways, here are some great ways to make sure your brand stays top of your customers’ minds at Christmas.
Festive promotions
Christmas discounts or bundles are a great way to attract new customers or entice current customers to spend with you again. Christmas countdowns can generate quite a bit of excitement, for example, a ‘12 days of Christmas’ countdown with a new offer released each day will create a buzz and increase awareness of your company. It also creates a sense of urgency as the offers are time-limited. If you’d rather not offer a discount, you could bundle items or services together instead and highlight how this saves your customers money, or offer a freebie such as free shipping. You could take this further by running a festive giveaway to increase your brand’s reach or reward current customers for their loyalty.
Branded merchandise
Consumers are more receptive to receiving freebies at this time of year, so sending your customers a free branded pen or mug to say thank you for their loyalty will go down a treat. Branded merchandise is an effective form of marketing because it increases brand awareness; if you send customers the merchandise they can share with others, like a multipack of USB sticks, you’ll expand your company’s reach even further. Focusing on items your customers can use over and over again, like a calendar or mug, will keep you in the forefront of their minds when they decide to purchase a product or service you offer.
Review your SEO strategy
The keywords customers type into Google or another search engine might change at this time of year, so it’s worth doing some research to find out what keywords or phrases are trending in your industry during the festive period. You can then review your website content to ensure your brand appears online when your target audience searches for specific products or services. Tweaking your SEO strategy will help you take advantage of increased online traffic and ensure you’re meeting your customers where they’re spending their time.
Gift vouchers
If you can package your products or services up into a gift voucher, you’ll be offering your customers a convenient way to spend with you and increasing awareness of your brand; the recipient of the gift voucher will become a new customer and you can nurture your relationship with them over time. You’ll also be tapping into increased spending on gift vouchers during the Christmas season, and you can focus on promoting your gift vouchers on your website and social media channels, and to your email list of existing customers.
