It is not an overstatement to say that businesses and brands all over the globe need to employ digital marketing specialists to ensure their survival. Without a noticeable online presence, brands slip from the consumer’s consciousness and fade away. This means, of course, that digital marketing professionals with the right skills are highly sought after and can earn impressive salaries. The key is to choose the right digital marketing career, i.e., the one which interests you, suits your skillset, and is in-demand, but that can be difficult when there are so many choices.
Digital marketing is a vast field that is constantly evolving, and the more areas of digital marketing you can specialize in, the more employable you will be. This also means that it is important to investigate which career you would be best suited to in terms of your skills, interests, and personal qualities, and the likely salary you would earn in that role.
Whether you have recently graduated, are already working in marketing, or in a completely different industry, there are several options available to you. Here we highlight the digital marketing careers, which are highly prized by companies all over the world.
Digital Marketing Analyst
We have never had so much access to such a high quantity of data. The internet has given us a huge amount of information, but without the ability to make sense of that information, it is almost useless.
When a customer visits a website, leaves a website, buys a product, starts the buying process but abandons their cart, likes a social media post, clicks an advert, or enters a search query into Google, the data is recorded. This data, when gathered, organized, and analyzed correctly, is of great value to a business. A digital marketing analyst can understand and interpret large datasets and use the information to improve a brand’s marketing strategy. Data can tell them what customers are looking for, where they are looking for it, and how to present services and products to them. On average, a digital marketing strategist earns $50,000-$70,000 per year. Click here to find out more about this career.
SEO stands for search engine optimization and, in simple terms, means to create and edit pages on a website to increase the likelihood they will appear on the first page of a search engine results page (SERP). When users type a keyword or phrase into Google or Bing, the algorithm will decide which website pages are the best match for what they are looking for and show them first. In most cases, people will not look further than the first few results and rarely venture onto page two. So, the higher your website page ranks, the more visitors it is likely to attract.
SEO Sydney Specialists like Safari study the search engine’s algorithm to work out how website pages should be constructed and presented to maximize the chances that a search engine will favor them. An SEO specialist can earn between $36,000-$65,000 per year on average.
The creation and distribution of unique, informative, and engaging content is vital to the success of any marketing strategy. Content creators such as writers and infographic designers are in high demand, but content strategists are even more sought after. A content strategist or coordinator researches and plans what content is required, organizes its creation (either by writing it themselves or delegating it to a member of the content team), and decides how it will be distributed and when. Content strategists can put themselves in the consumer’s position and create content that will attract them, hold their attention, and convince them to act. A content strategist typically earns between $30,000-$65,000 on average.
User Experience Designer
A user experience or UX designer, as you might expect, is responsible for ensuring that customers have a positive experience when buying a product from an eCommerce website or using an online service. This includes creating an experience that keeps them engaged and repeatedly returning through the design of website pages, online forms, and support services.
UX designers have an eye for detail and understand how to guide users through a website, gently persuading them to take a particular action through visual cues. Skills in design, website development, and communication are essential for a UX designer, as is the ability to interpret a creative brief. On average, a UX designer will earn around $70,000-$80,000 per year.
Chief Marketing Officer
Becoming a chief marketing officer is often the pinnacle of a marketer’s career, and as such, can take several years to accomplish. To reach this level of responsibility and leadership, you need to develop expertise in both digital and traditional marketing techniques to enable you to take control of a brand’s entire marketing strategy. The chief marketing officer will work with a CEO and/or the board of directors to influence the direction of the business. Chief marketing officers typically have a strong head for analytics and understand the importance of a diverse and collaborative team. On average, a chief marketing officer will earn between $200,00-$300,000 per year.
Do you have what it takes to succeed in digital marketing?
It is well known that marketing attracts creative people with a knack for communication, but there are several other personal qualities that the best digital marketers tend to possess.
Firstly, you need to have a desire to help the businesses and brands you are working with. If you genuinely care about them reaching their objectives (e.g., increasing profits), you are more likely to make it happen. This is underpinned by the need to be organized and reliable, as digital marketing is all about multi-tasking and hitting deadlines.
It has been mentioned a few times, but digital marketing is a constantly changing field, so you need to be flexible enough to adjust your working practices and learn new skills with little notice.
Can you calculate risk, analyze data, and evaluate success to strategize and deliver tangible commercial results?
Finally, do you have the self-motivation and energy to take control of your learning, acquire new skills, overcome obstacles, and push your career forwards despite tough competition? If so, digital marketing might just be the career for you.