Instagram is one of the most popular social media platforms with a vast user base of over 1 billion. Marketers who want to promote their brand cannot ignore this platform service.
Let’s take a look at 7 Instagram advertising mistakes you should avoid in order to run a successful advertising campaign.
Let’s do without Instagram marketing mistakes!
Start online Instagram marketing at SNS Factory.
You can create brand channels through account growth as well as registering popular posts. Start right now and you can stay ahead of your competitors.
One of the biggest mistakes Instagram marketers can make about advertising is that it’s not clear who they’re targeting. If you’re not sure who your audience is, you’ll be targeting your ads broadly and making the mistake of choosing all of them as potential customers. As a result, you spend more money on advertising campaigns, and advertising campaigns that do so are not effective because they are not targeted.
So, all you need to do before starting an Instagram ad campaign is to pinpoint and define your target audience. You can then use Instagram’s advanced audience targeting tool to create similar audiences and target the exact audience.
2. There is no clear goal.
No goal means that the rep doesn’t know what to target, and this is a mistake most new marketers make.
If you don’t know what your goal is, you won’t know if your campaign will be successful.
After all, achieving your marketing goals is a key measure of your ad campaign’s success.
In addition, goals are factors that determine your overall content and marketing strategy. For example, if you want to increase engagement, your ad will use some interactive (action driven) elements. And if you want to reach more people, you need to expand your audience targeting and use ad copy that grabs attention.
Similarly, if your goal is to drive conversions, you can apply offers and discounts to your ads using a clear call to action ( CTA ).
Having no clear goal is like driving a car without specifying a destination. Once you’ve got your engine started, you need to set your destination and go.
3. Create advertisements that cannot communicate with potential customers
This is another common Instagram advertising mistake made by many marketers and even experienced people. They often forget whether or not their target audience will be interested, and tend to focus on making the ad’s appearance carefully glanced and attractive.
Participation of celebrities or big influencers is the most frequent advertisement for these mistakes.
Brands or companies often hire celebrities to get a lot of engagement, but if the chosen celebrity or influencer isn’t related to your brand, or your ad is too much focused on celebrities or influencers, not products or services. It has no choice but to fail.
For example, see the Instagram Sponsored Ads below.
The brand used the image of a celebrity, but instead of promoting a product that was really important, they decorated the ring (in case it was not visible).
To avoid Instagram advertising mistakes like this, it may be advantageous to use influencers who have more influence in the industry or the beauty side instead of celebrities.
If you want to find influential people in your niche , you can use an influencer search tool like the one provided by Influence.co .
You can further refine your search results using filters such as category, location, and number of followers.
You can also use social media monitoring tools to see how people react to your ads after they launch them.
Let’s do without Instagram marketing mistakes!
Start online Instagram marketing at SNS Factory.
You can create brand channels through account growth as well as registering popular posts. Start right now and you can stay ahead of your competitors.
Instagram offers ads in a variety of formats, so if you don’t use them or just post photos and images from the past, it’s wasteful. No matter how good a single image ad is, it has limitations in ad variations. And if you can register in a much more fun and engaging format to get responsive, why stay with image ads?
There are three types of Instagram ads:
Multi posting advertisement
This ad format lets you add prepared images one after the other. This format is useful when you want to tell a story or show a variety of products.
In this type of ad, you can display and display a purchase link for each image.
Video ad
Video ads are the most engaging content format with the most engagement, and they get a lot higher engagement than other types of content. Research shows that videos get 1,200% higher share than images and text combined.
It can also provide much more information than you can with images or text.
Story ad
Instagram Stories ads are similar to Instagram Stories in Instagram feeds.
However, the difference is paid, and may be exposed to people who do not follow you.
These ads appear between the user’s Instagram stories, so by default they look like already registered content. So it displays well in the app without disturbing others’ browsing experience.
5. Writing confusing and inexplicable ads
Sometimes marketers write beautiful ad text, use high-quality, high-quality images, do everything right, but the ad doesn’t appear. One of the reasons is that it means your ad is not easy to understand. And there are advertisements that have enjoyed enjoying the beautiful images people have used, but don’t know what to do next.
For example, if you look at this ad registered by Adobe, you won’t know because the ad doesn’t provide information about what, what products, and what products to sell.
The following beawara is an advertisement where the product is clearly displayed, the price is mentioned, and an accurate Call To Action (CTA) for “shopping” is provided.
Which of the two ads above have the higher clicks and visits?
Of course it’s the second one. The reason is that it attracts people with simple yet easy-to-understand content and action.
Make sure your advertising message is always accurate and that you provide enough information to allow viewers to take the next step! Check it out.
You can use an image template tool like Canva to create eye-catching advertising images that clearly convey your message.
With this tool, you can create pre-made templates by modifying them or create them from scratch. You can also use piZap to create text and design elements by adding them to an existing image .
6. Not using A and B tests
Another common mistake marketers make is to prepare just one ad or ad set. If you only have one ad set, you cannot compare the ads to see if they actually give you the best results.
To avoid these mistakes, you should create and test different ad sets using the A and B ad testing approach. This way, you’ll know exactly which ads work well with your target audience and which ads don’t. You can test various factors such as ad format, image, headline, and more. Use the A and B tests to improve your ads and get the best results.
7. Unable to track performance
Regardless of how much effort you put into your advertising campaign, you never know how good your performance is unless you use analytics tools to measure your performance. To do this, you can use the analytics tools shown by Ads Manager, or you can use third-party analytics software.
You can also use a performance tool like UTM.io to generate this code and track the performance of each ad.
conclusion
So far, these are some of the most common Instagram advertising mistakes that Instagram marketers can easily avoid. Use it as a basic guide while starting your Instagram marketing campaign.
