Why is it necessary for a real estate business to make a professional marketing plan? Why do many realtors these days use video marketing tools to create professional-looking ads? The answer lies in the numbers.
73 percent of homeowners say they’re more inclined to offer their home to a realtor who utilises video to advertise it, and 93 per cent of home buyers and sellers believe a website is the most beneficial source of information. Furthermore, in 2019, 89 per cent of purchasers used a real estate agent or broker to purchase their house. Promoting yourself and your listings is critical to a successful real estate career.
Due to online tools such as real estate video makers, the competition for showcasing one’s brand to the customers has increased drastically. Understanding how to build an online presence and portray a brand to your target audience has become imminent. This blog will give you the 5 best tips for creating a professional real estate marketing plan that will significantly boost your sales.
Tip 1: Define your Target Audience
It’s critical to know the characteristics of your target clientele while designing a real estate marketing strategy. Begin by looking into the local real estate market. Are you primarily interested in commercial or residential property? Are you catering to small enterprises or larger firms, such as a financial brokerage, if it’s commercial? Are your area’s buyers and sellers millennials, Baby Boomers, or a mix of both for residential real estate?
Creating the persona of your ideal consumer and seller is something that some marketers find helpful. A persona is a “fictitious figure” representing the customer you’re trying to reach. It reflects your ideal consumer based on your market research and information about your current customers. By creating personas for your brand, you will be able to focus your marketing efforts better instead of spreading your resources thinly over a bigger, more irrelevant audience.
Tip 2: Build your Brand
Brand building does not happen overnight. Great brands result from deliberate and consistent efforts followed through over a long period of time. A brand is nothing but the perception your target audience has in mind about your products and services. When you read ‘McDonald’s’, you immediately think of the big yellow M, the affordable and sanitary food joints with their classic burgers and fries. A brand combines all the elements that a customer thinks of and perceives about the company even when not buying the company’s products. Using online tools such as real estate video maker can make it easy to create professional-looking videos to advertise your brand without shelling out a huge sum on professional photoshoots.
Take some time to think about what impression you want your name or brand to make on potential customers.
The following steps are involved in establishing your brand:
- Choosing your brand logo, font, colours, sound, smell, and all things perceived by the senses to an individual.
- Deciding on a slogan, tagline, and specific words that will remain associated with the brand in its communications, including ads, social media, emails, physical stores, etc.
- Choosing and communicating brand values and attributes unique to your brand that no other brand openly communicates.
Investigate other agents in your region to see what makes you unique. This is what is known as your value proposition. Is your pricing strategy superior to that of others? Are you willing to accept lesser commissions? Maybe you have 20 years of expertise and know-how in the sector to help buyers and sellers. Whatever the situation, determine what sets you apart from your competitors and focus your real estate marketing strategy on that selling point.
Tip 3: Understand lead acquisition through Search Engine Optimization (SEO)
The process of acquiring potential clients is known as lead acquisition. In marketing, you aim to produce buyer and seller leads or collect precise information on people interested in buying real estate.
The internet is an ocean of data. Through online tools provided by tech giants such as Google, Amazon, Facebook, etc., you can reach out to specific people through video advertisements.
However, you can acquire leads using the platform provided by these tech giants without paying them for ads. For example, create a Facebook page with details about your real estate business and keep posting relevant content. You will indeed receive inquiries from interested buyers, comments and queries on your posts, and a wagon of followers who would be keen to know about the latest happenings in real estate.
These followers become your leads. If you host a webinar and post invites on social media, you might speak with many interested buyers. By creating and posting videos using tools such as real estate video maker on the internet, you can generate multiple leads.
Ensuring that your website appears in the top sections of search engines is known as search engine optimization (SEO). The usage of specific keywords might help you enhance organic traffic. You may get a domain name on services like GoDaddy if you don’t already have a company website.
Then you may use services like Wix or WordPress to build your website. You can pay a freelancer to perform it if you don’t have the time or know-how. Professionals may be hired for as little as $16 per hour on websites like Upwork.
You may then build content for your websites, such as blog entries and landing pages.
Tip 4: Develop and maintain your social media presence
Homebuyers are more active than ever before on the internet, utilising sites like Zillow to conduct market research and see available properties. As a result, some purchasers may believe they no longer require the services of a real estate agent because they can see listings for free online. To compete with this expanding trend and market your local business and reach your target audience, you must have an online presence.
Begin by claiming your Yelp Business Page, which provides a space for you to post your contact information and a link to your company’s website. Your name will appear in the listings when buyers and sellers in your region look for real estate agents. Client reviews appear on your Yelp Business Page, acting as digital word-of-mouth recommendations.
It’s essential to set up social media profiles for your company on sites like Facebook and LinkedIn these days, where you can share fresh blog material and maybe drive traffic to your site. You may also utilise unique material to advertise your current listings, open houses, and other noteworthy industry news on your social media profiles.
Suppose you’re targeting seniors who want to sell their property before retiring. You might avoid social media entirely and instead rely on direct mail (such as real estate fliers) in the regions you service. Knowing your target demographic can help you get more bang for your dollars when planning your real estate marketing strategy.
Tip 5: Create an Executive Summary
After you’ve created your real estate marketing strategy, you’ll need to write an executive summary. The executive summary summarises who you are as an agent, your company objectives, and your real estate marketing strategies.
The executive summary is usually written at the start of a marketing strategy. However, some people find it easier to write it after they’ve set out all the specifics of their company. Having a summary on paper (or online) helps you focus on your present condition, short- and long-term goals and value offers for potential clients. You may also keep it up to date by updating it regularly.
Use these 5 tips to build a robust and professional Real Estate Marketing Plan. A solid plan like this will help you reach out to a wider set of clients and build better relationships that can convert into big ticket sales.