Did you know that scents have the power to influence people’s emotions? For this reason, more businesses are taking advantage of scent marketing to help increase their sales. We have put together this short guide to share our top tips on using scent marketing for retail.
Read on to learn how to level up your scent marketing strategy.
Scents That Manipulate Mood
The scent that you choose for your store depends on the mood that you want to create for your clients. For example, if you want to make your store feel clean and welcoming, then you can try using fresh linen as a main scent. Or, if you want to make your clients feel calm and relaxed then lavender is a popular choice.
For those looking to encourage their shoppers to shop longer, we recommend opting for floral scents. To invoke feelings of well-being within your customers we recommend using vanilla scents. If you want to evoke a feeling of luxury then you want to use leather scents to your advantage.
Another option is to create your own signature smell. This will help create a unique scent that customers only smell when they come to your location. Keep in mind that this will take more time and can be the most expensive option when you are first starting out.
Distribution System
If you have a larger store then you might want to consider using a scenting system that is distributed through your HVAC system. This is one of the easiest ways to constantly use scent for your retail marketing.
For those that have a smaller storefront then you can opt for smaller products such as diffusers, fragrance sprays, potpourri sachets, candles, or plug-ins. Keep in mind that these options are effective, but the scents tend to fade quickly.
You can also check out these products to get an idea of what you can use in your retail marketing.
Benefits
One major benefit of using scent marketing is that you will boost your brand image. The better your image is, the more your customers will share with their friends and family. This in turn, will increase the foot traffic you get in your store.
Using scent also makes your customer feel connected to your store because your location puts them in a good mood. Plus, you will also see higher sales when you add scent marketing to your physical location.
Ready to Introduce Scent Marketing Into Your Plan?
Now that you learned more about scent marketing and business, you can make informed decisions as you plan out your next marketing campaign. If you’re not already using scent to your advantage, you are probably missing out on a lot of sales and traffic.
Think about this – the more comfortable a customer is inside your store, the more likely they are going to make a purchase and return for more.
If our blog post came in handy, there’s more where this came from. Continue browsing our business section for our latest tips.
