Los Angeles, California may be the city of dreams, but if you don’t understand how to market to the demographic, it could be a real nightmare for your business. While Los Angeles billboards never fail to garner notice, they won’t be as effective if they don’t target the right audience. Knowing how to advertise in the City of Angels can help make your brand the star of the show instead of just part of the scenery.
Creating a Brand Presence
Los Angeles is a city about identity, and that includes the companies that make the city their home. Individuality and uniqueness are important aspects of LA life, and getting your brand known is the first step in creating an effective marketing strategy. People are more likely to pay attention to Los Angeles billboards when they can readily identify the business.
A great way to stand out is with alternative forms of advertising. Instead of using plain static billboards, look into dynamic LED varieties. A digital billboard is more effective at conveying messages than many other forms of media because of its versatility and high-tech characteristics. Transit advertising is another great option as buses and taxes will make your message mobile, getting your brand seen by eyes all across LA.
Partnering With the Community
No one knows what life is like in LA better than the locals. Non-profits, schools, and commercial businesses are great sources of information about the community, providing you with crucial data that can help leverage your advertising strategy. They can also keep you up to date on local events and even give you access to great venues for meeting your target demographics.
Building relationships with social media influencers is also an important part of marketing in LA. Before partnering with a specific name, make sure that their image will work well with your brand. Having a health guru commenting on your new investment app might not draw the attention you’re looking for. Once vetted, a great influencer can really help create a unique audience for your brand.
Understanding the Culture
LA culture is more than just bright lights and movie stars. Targeting your Los Angeles billboards to the “hopeful movie star” stereotype won’t get you very far in a community as diverse as the City of Angels. From Culver City to Koreatown, there is no single demographic in LA, and knowing what draws attention where will help you make significant gains in the market. Some things to keep in mind when planning your marketing strategy include:
- Target Regions Specifically: A student in Westwood isn’t going to make the hike all the way to El Segundo for a cup of coffee, so make sure your ads are focused on the right community.
- Use Tools Wisely: While the Facebook Ad manager is great at reaching a broad audience, creating limits to your settings will help ensure your adverts are being seen by the right consumers.
- Explore the Community: Taking time to experience life in your business’s target area is a great way to get your finger on the pulse of the locals.
When companies create ads that lack community focus, it’s easy to dismiss the brand entirely. Incorporating things like local sports and artists into your marketing will catch people’s attention much more effectively.
Tourism and Traffic
One big advantage LA-based marketing has is the number of people that can be exposed to your advertisements. While jammed freeways may be a blight on motorists, they are a boon for Los Angeles billboards. Gearing your ad strategy towards the host of drivers on streets and highways is a great way to take advantage of a captive audience. Digital billboards will even let you tailor your message depending on the time of day.
Tourists are another huge opportunity. Not only are the sunny beaches and laid-back lifestyle of California fully on display, but parents and students frequenting the city’s many universities are prime places to get Gen Z eyes on your brand. Cultural draws such as museums and concert halls are other excellent options for creative marketing strategies as well.
Minding Social Media
LA is a tech-savvy town, and nothing shows that more than its citizen’s devotion to social media. Making your mark on these platforms will bring your brand right to consumers’ phones, and give you valuable insight into who they’re following and which products they’re interested in. Every business should have their eye presence on several social media services, including:
- Yelp
Being able to connect with your audience is invaluable, especially in a location as diverse as LA. From interactive social media campaigns to effectively placed Los Angeles billboards, bringing your brand to a specific audience means getting your finger on the cultural pulse of the local lifestyle. Once you understand the creative, caring, and courageous people that call LA home, the easier it will be to make your brand an important part of the community!
