Running a business can be a challenge no matter the industry, and in the competitive world of real estate, this challenge can be much higher. There are ways in which you can improve the efficiency and effectiveness of your business to see better success and a more rewarding experience for both your business and your customers. To help you in this endeavour, we’ve listed some of our favourite methods to improve your real estate agency.
Encourage Customer Feedback
A good way to entice more people to make use of your real estate business is to ensure that happy clients are willing to leave positive feedback about their experiences. Provide an easily accessible online platform for your clients to leave reviews and ratings of your service. This will allow other prospective customers to see how great your business is and entice them to work with you to buy or sell their next property. Of course, remember that having a platform for public feedback does mean that negative reviews are possible too. Remember to answer these criticisms respectfully and always vow to improve your services.
Provide Guidance For Prospective Clients
Buying or selling property can be a daunting task, and in many cases, one of the biggest financial decisions someone will ever make. It’s important to provide your clients with as much information as possible to ensure they’re happy with the process of buying or selling and are aware of all of their options. Show that you and your business have significant value to these clients by providing advice and guidance whenever possible. FAQs and information videos on social media and your website are good options here.
Ensure Your Staff Are Well Trained
In any business, hiring a quality team is an important task, and making sure they’re qualified to do their role is just as important as identifying recruits with the determination to learn and excel in their role. Once you’ve hired your team, education in these roles can continue further. While it’s important to allow your employees to gain active experience from doing a job, it’s also a good idea to help them earn certificates via real estate courses. There are many different things that you can encourage your team to try, including property management, property development, and real estate investment courses too. Depending on what you need from your staff, these online courses could really benefit both your business and your employees themselves. Providing them with the opportunity to develop their abilities will also improve morale and show that you care about their progress within the real estate industry.
Make Good Use Of Technology
All businesses can benefit from implementing new technologies. Whether it’s to streamline your business or to improve the way in which your team relays information to clients, technology can be incredibly useful. Some great tech ideas for your estate agency include augmented reality, virtual reality, and interactive floorplans. Augmented reality or AR in real estate is a great way of allowing your clients to visualise a property whilst walking through the place. You could set it so an empty house can appear furnished through the lens of a smart device as you walk through the property in real-time, or you could have it so that the current tenant’s furnishings disappear on the screen, giving prospective buyers a look at what sort of space they have to work with. With interactive floor plans, you can provide similar experiences too, although from an online perspective via a browser. Clients can click through these plans to view more about the rooms and get a better idea of what the place looks like instead of just seeing a 2D image.
Help Clients To Remain Calm
As this can be a stressful time for clients, it’s important not to exacerbate their fears and concerns, causing panic. To instil fear in your customers is incredibly dishonest, and these actions could return to cause issues in the future if they were to leave negative reviews or find other ways to warn people from working with you. Remember that your job should be to help clients buy and sell their property by representing them during the process. It shouldn’t be to hurry them along so that you can earn your commission quickly. Assess your client’s needs and aim to work with them at their pace. This supportive behaviour will benefit you and your business as your reputation remains strong.
Marketing Your Business
Finally, having a strong handle on your marketing is highly recommended. Marketing has always been a beneficial task for businesses, but digital marketing has become even more important in the past decade due to the competitive nature of business, especially in the real estate industry. Standing out from your competition is essential to ensure you’re getting the most reach for potential property buyers and sellers. Don’t let your competition take control of the marketplace by creating superior social media content and dominating these platforms with well-researched post scheduling. Hire a dedicated social media manager or outsource this role to an expert team to run this critical task for you.
