Whether small or large, regardless of the size of your business or what products or services you sell, your customers are the real reason for your store to thrive.
Do you want to drive foot traffic to your business store?
No worries!
We’ve compiled a list of 5 ways to get shoppers to come into your store:
Also Read: Types of Retail Ownership and How they Work for you?`
1. Word-of-mouth marketing
As per 64% of marketing executives, the most effective form of advertising is word of mouth.
It can be anything, from a discussion about your brand, product, or service to the after-sales service that helps you gain new customers. .
Customers probably tend to visit stores that treat them with respect and give them attention.
And when customers are satisfied with your products or services, they are likely to influence their family, friends, colleagues, and neighbors.
For instance, if you run a clothing store and a customer buys a shirt he or she likes, the person will definitely reach out to a few friends to talk about it and thus they’re compelled to visit your store.
Benefits:
- Cost-effective
- Builds brand loyalty
- Highly valued
2. Eye-catching window decals
The store’s layout and presence of attractive glass decals play a significant role in driving sales and offer an open invitation to the shopaholics.
It also informs passers-by about
- the price range
- whether the store is or isn’t holding a sale
- discounts
- address details
3. Display the best products
Display your best merchandise in front of your store so that potential shoppers can get the opportunity to survey your products in the open air.
For instance, if you’re a car dealer, nothing grabs customers’ eyes faster than displaying a brand new vehicle in the middle of the store under lights
Don’t put anything that looks cheap but the one that turns heads and drives foot traffic to your store.
4. Freebies work like magic
Who doesn’t love free items or services?.
Giving away some of your products and services for free:
- lets customers know about your existence
- retains old and attract new customers
- potential customers can try out your products or services without spending any money
For instance, if you run a coffee store, put up a signage that reads: ‘For First 30 Customers, Free Coffee.’
This sign will definitely catch a lot of attention.
And anyone who walks into your shop for a free coffee and loves the service will happily return next time to pay for it.
5. Offer discounts and deals
Good offers and discounts are cost-effective ways to attract more customers to your store.
People often see discounts as a golden opportunity to buy a product or service for a price that’s reasonably less than others in the market.
For instance, if you run a clothing store, you can put up signage in front of your shop that reads, “Get 50% Discount” or “ Buy 1 Get 1 Free”.
This will influence customers to buy more.
In the end…
If you are really determined to increase store sales, even incorporating any one of these ideas can yield effective results.
More customers, more profits, and better growth prospects. That’s how it works.
