Are you curious about the benefits of influencer marketing?
Today, 7 in 10 Americans use some form of social media. As a result, social media platforms such as Facebook and Instagram have become a haven for digital advertising. To take these digital ads to the next level, the savviest businesses are now finding success with influencer marketing.
If you’re in need of some new ways to advertise your business, you’ve come to the right place. We’re highlighting four benefits of influencer marketing and how this strategy is sure to take your business to the next level.
Let’s get started on making your business the best version of itself!
1. It Builds Trust
One of the most coveted benefits of influencer marketing is that it builds trust between your company and your consumers.
In today’s day and age, 92% of consumers trust an influencer more than they trust a traditional advertisement. When an influencer endorses a product or service, their followers will naturally feel more inclined to engage that business. This is because they trust the opinion of the influencer and have faith that they would only recommend good products and services.
As a result, the consumer will have all the more faith in moving forward with a purchase. This added faith will help to increase the speed of the purchasing decision.
2. It Brings Awareness to Your Brand
If you’re looking for your brand to become a household name, it’s time to start working with an influencer.
This is the best way to showcase your brand to the eyes of thousands of followers. With one simple post, your products or services are now well-known and exist in the mind of others. This is what allows influencer marketing to yield impressively fast results.
Do you have a limited marketing budget? The good news is that there are countless options when it comes to influencer marketing. Be sure to check out Shake by Izea to see the many different pricing options available.
3. It Feels Natural
Let’s face it, some marketing efforts can come across as cold and forced. In this event, it’s easy for consumers to pick up on that deep-rooted sense of inauthenticity.
The beauty of influencer marketing is that it feels natural. When you find an influencer that sees values in your products or services, their promotion of your business feels organic. In a sense, they’re sharing with their network the ways in which your business has genuinely bettered their life.
4. It Targets a Catered Audience
In marketing your products on social media, it often feels like you’re advertising to a blind audience.
While you can pick and choose certain audience demographics, this isn’t always enough to yield positive results. With influencer marketing, you will effectively reach your target audience with a single post. This is because you’re advertising products and services that are already of interest to the influencer’s audience.
For example, a company selling protein bars may choose an athlete to market their products. In this case, it’s safe to assume that many of the athlete’s followers have an interest in sports, health and general nutrition.
Why You Need Influencer Marketing Today
Today, influencer marketing has become a simple way to help build your brand and establish a more significant following.
While it will require an initial investment, influencer marketing will often yield quick results. This makes investing in influencer marketing all the more simple to justify. Just like that, you can accelerate your sales goals and build an unforgettable brand in no time!
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