Real estate agents need all the help they can get to market their properties. Unfortunately, with a tight budget, limited marketing time, and a limited presence on social media, real estate agents are struggling to market their listings effectively.
In addition, real estate agents don’t have access to the same marketing resources that companies specializing in niche markets or large tech firms enjoy.
As a result, most real estate agents are stuck using free resources instead of spending money on expensive advertising campaigns or paying for premium listing services.
The good news is that with the right apps, there’s no reason why any agent can’t effectively market their listings at little cost and time. Here are six popular apps that real estate agents can use to market their properties more efficiently.
1. Zoom
Zoom is one of the most popular video conferencing apps on the market. It’s optimized for mobile devices and has many features, including video conferencing, instant messaging, recording, screen sharing, and more.
The app is free to download and use, with options to upgrade to the paid version for additional features. Zoom is a great video conferencing app that allows real estate agents to hold meetings with clients and colleagues using their smartphones or tablet.
While video conferencing has been around for a while, it’s only recently that the technology has become affordable enough for most people to use. Now, even real estate agents can use video conferencing to conduct meetings anywhere with an internet connection.
This is an excellent app for real estate agents because it is used for listing presentations and property walkthroughs to sales meetings and conference calls. With the screen share feature, agents can show potential buyers exactly what they’re looking at.
They can also conduct remote open houses without being there in person. Agents can even create virtual tours by recording videos of their listings using the app’s built-in camera function.
2. Wise Pelican
It is a web application that makes it easy to create real estate postcards. It is also an excellent tool for real estate agents to create and track their mailings as it provides a postcard mailing service. Wise Pelican helps real estate agents keep in touch with their clients and prospects by sending postcards about new properties, open houses, and other events.
Wise Pelican is a great direct mail marketing tool for real estate agents because it is easy to use. Instead of spending hours designing custom postcards, all you have to do is fill out a form with the information you want on the card.
Then, the software creates an attractive postcard that you can send out by email or print out if you prefer. Wise Pelican makes it easy for real estate agents to keep in touch with their clients because it allows you to add properties, open houses, and other events to a mailing list.
In addition, when you send out postcards, Wise Pelican helps you track your mailing campaign to see who opened the email and who clicked on the link. Wise Pelican is easy to use because you have to fill out a form with the information you want on the card and then press “send”.
The Wise Pelican software automatically formats all of your contact information and property details to look great on a postcard. You don’t have to worry about using complicated design software or hiring a designer to create your postcards.
3. Homesnap
Homesnap is an excellent option for real estate agents who want to create professional-looking videos of their listings that they can share with potential buyers and clients.
It has a clean and user-friendly interface, and it allows agents to quickly create professional-looking videos using the photos they’ve taken in the field. Homesnap also allows agents to create slideshows for their listings, a great way to showcase amenities without using too much of a potential buyer’s time.
Agents can also add text and captions to their videos, which is an excellent way for buyers who don’t want to watch the entire video in full or even those who do to get all the important information about the properties they are interested in.
They can also add music from Homesnap, as well as photos being used in the slideshow. Homesnap is one of the most popular home-video creation tools right now. It has some great features that make it an excellent choice for real estate agents looking to include video marketing as part of their overall strategy.
For example, the app allows users to easily export their videos into different formats to upload them onto YouTube or other social media platforms like Instagram or Facebook.
This makes it easy for real estate agents to share their listings with potential buyers while still giving them a chance to convert those viewers into clients through social media marketing techniques.
4. BombBomb
BombBomb is an app that allows real estate agents to create videos for their listings to be shared on Facebook, Instagram, YouTube and other social media sites.
The app also has a friendly built-in analytics tool that allows agents to track the engagement of their videos as well as the number of views they are getting. BombBomb’s ability to automatically create a video from photos and videos already posted on social media accounts is one of the best features.
This is an excellent way for real estate agents to take advantage of any existing photos and videos they have posted to create more engaging content without spending time making new ones.
5. Real Geeks
Real Geeks is a website that provides real estate agents with the tools to create customized video tours of their listings. This is a great way for agents to stand out in an increasingly competitive market.
In addition, the app, which works on both Android and iOS devices, is an excellent option for those looking for an easy way to create quality videos that you can share on social media platforms.
Unlike traditional video tours recorded on a home’s actual property, Real Geeks allows agents to create a virtual tour of their listings from the comfort of their own homes. Real Geeks makes it quick and easy to create videos using photos and videos from your smartphone’s camera roll.
It also has an in-app editing tool that allows users to edit their clips together to make the best possible video for their listing. Real Geeks also makes it easy for users to share their videos on Facebook, Instagram, YouTube, and other social media sites.
This makes it easy for real estate agents to incorporate videos into their social media marketing campaigns without spending hours creating them.
6. Mailer Lite
Mailer Lite is a great app for real estate agents who want to send out text message blasts and emails. The app allows users to create and send personalized text messages, emails and postcards right from their mobile devices.
It also has an in-app scheduling tool that allows users to schedule messages to be sent later, which is helpful for those who don’t have time to do all of their marketing tasks in one sitting.
It also can be used with any email address or phone number, making it easy for users to use their existing online contact lists with the app. It also has a built-in analytics tool that allows users to track the success of their campaigns.
In addition, Mailer Lite is an affordable app option for real estate agents looking for a way to market themselves without spending too much money on marketing tools.
How To Choose The Best Marketing App
As a real estate agent, you might’ve already come across many mobile apps relating to your job and referred real estate investment apps to clients, such as the Concreit App. But, with the number of marketing apps available these days, how do you choose the right marketing app for you?
Choosing the right app for you can make a difference in closing more deals. It’s crucial to determine the features or key functionalities of the app to avoid the need to use multiple apps. Real estate professionals and investors are always on the go, so your marketing app must be flexible, easy-to-use, and intuitive.
Choose a high profit-generating marketing app. Read reviews and view ratings to compare different apps. You can also consult top real estate professionals about their expert marketing app recommendations. They usually share their experiences with various marketing apps on their blogs and social media channels, so you may dive into those as well.
While choosing the best marketing app can take many trial and error sessions, you’ll reap the promising benefits once you’ve found the best one. Also, you’ll be more confident in communicating, collaborating, and working with all real estate parties to earn higher commissions using the most suitable marketing app for your needs.
Conclusion
It is critical to use your real estate mobile marketing apps correctly if you want to get the most out of them. You should also work with a real estate agent who has business experience in this area to help you understand how to use these tools to your advantage.
That being said, any of the apps listed above will make it easier for you to get back to what matters most: growing your business and connecting with potential clients.
