Wholesale real estate careers depend on finding the diamond in the ruff, which requires a continuous supply of quality leads. Unfortunately, quality leads are not easy to come by and typically need many leads to sift through. Therefore, wholesale real estate lead generation is vital to any buyer’s or investor’s success. Thankfully, there are many tried and true strategies for locating wholesale leads.
1. Networking
Networking is likely the most important lead generation tool in the investor’s toolbag. When you establish a solid and diverse network of professionals, you can develop an inside track to wholesale properties. The most significant advantage of networking is that it might come with pre foreclosure leads with phone number, allowing you to make initial contact with a homeowner willing to sell.
However, if you want networking to work in your favor, you need to meet and connect with the right people. You want to identify real estate agents and brokers in several local markets. You might even benefit from getting to know several mortgage officers or other financial professionals, including bankruptcy lawyers.
2. Cold Calling
It is one of the most uncomfortable parts of any sales job, but the benefits of cold calling cannot be denied. When discussing how to get wholesale real estate leads, anyone would be remiss to neglect this essential lead-generating strategy. However, working smarter and not harder is vital when cold calling.
Use technology to your advantage. You can use auto-dialers to sift through phone numbers, locating and dialing the ones that are better leads than others. The dialing software can also allow for more complex analytics, depending on the software you choose and how much you are willing to spend.
3. Bandit Signs
If you have been in wholesale real estate for any length of time, you likely already know what a bandit sign is. These signs are quick and dirty without any semblance of a professional marketing strategy written on them. The signs usually have a brief message, “we buy houses,” and a phone number. They can be pretty effective in the right market.
4. Direct Mail
Direct mail, or snail mail, as it is often referred to, is another excellent option for a quick marketing strategy. However, it will cost more than bandit signs because it is more professional and focuses on a specific target area. The messaging is similar to bandit signs, but it is more polished and professional, including company logos, photos, and more informed messaging.
5. SEO Strategies
While many real estate wholesalers look down on SEO strategies, they can be an excellent way to find well-targeted leads. Using long-tail and location-specific keywords can help ensure that only qualified or quality leads find your website.
Wholesale real estate efforts depend on lead generation. While the task can seem challenging and overwhelming, plenty of strategies have proven effective. The above five are only a small sample of ideas. You can do a quick Google search for more or skip the middleman and purchase leads from a qualified service.
