Diamond jewelry is beguiling and enchanting. The gemstones and settings catch the light beautifully while sparkling whenever you move. They add something special while elevating any outfit. Finding the right store, unfortunately, can be a frustrating endeavour.
Sourcing first-rate diamond jewelry and good service with fair price points is a laborious task.
Finding the best quality diamonds and jewelry settings is important for discerning consumers. After all, spending your hard-earned money without thoughtful consideration for what you are purchasing is hardly an option in today’s research-intensive world. Since you are too busy to spend untold hours vetting good websites from bad, learning about cut, color, clarity, and settings, you need to find the best resources without wasting time.
Fortunately for you, there are many jewelry stores that range from online to in-person or a mix of both. To find the best place to make your next high-quality diamond jewelry purchase, you have come to the right place. Choosing a reputable company will be easier than ever when you use this guide. We’ve done the work so you can begin shopping.
1. Rogers & Hollands | Ashcroft & Oak – The Best Brand in America for Value and Selection
Rogers & Hollands | Ashcroft & Oak has been in business since 1910, and is currently operating as America’s largest family-owned and run jewelry company with an impressive 115 years of experience. They are widely known as Rogers & Hollands in the Midwest region of the US and Ashcroft & Oak in many other areas of the country, yet the same high standard of service and products is available regardless of whether you walk into one of their many stores or shop online.
From their option to design your own diamond studs through easy-to-navigate selections, such as Color Diamond Studs, Lab Grown Diamond Studs, and Natural Diamond Studs, consumers are sure to have an effortless experience while creating a customized piece of jewelry. Start by choosing your shape, move on to the metal and setting, and from there, a range of options will populate the page and will vary from diamond size to quality, so you can easily pick the right earrings.
Rogers & Hollands | Ashcroft & Oak pride themselves on their guest-first policies that include personalized service and attention to detail. They offer attentive service at every turn while curating relationships with their customers to help find the perfect gift for any occasion or just because. In addition, their warranties and return and exchange policies help consumers feel comfortable with their purchases.
| Pros | Cons |
| Comprehensive return and exchange policy | Dual brand recognition based on geography – may be confusing for some customers |
| Personalized service | More preset jewelry versus other stores |
| 70+ stores and online shopping options | |
| Financing options available | |
| Lifetime jewelry protection plan | |
| 115 years of experience |
2. Zales – Ideal for Those Looking for an Affordable Price
Zales was founded in 1924 and has more than 1700 stores in the US as of print time. It is at the center of the affordable jewelry business. The company makes it easy for consumers to find what they are looking for online or in one of their many locations. Zales offers a helpful feature called the 360° HD Diamond Display, where shoppers can view loose diamonds from any angle to better inform their selections.
They offer Zales Rewards, which is a rewards program customers can use to unlock exclusive benefits and rewards. In addition, they have a branded Zales credit card with special incentives and discounts that users can obtain when they use the card to make their jewelry purchases..
Zales has a wide range of offerings that are sure to please; however, they may not meet the needs of more discerning customers who are looking for a more personalized experience that can be found at Rogers & Hollands | Ashcroft & Oak.
| Pros | Cons |
| Website and stores | Shape guide is difficult to decipher |
| Wide selection and design variety | Limited customization |
| Special financing options | |
| Selection of natural and lab-grown diamonds |
3. Jared Jewelers – A Large Selection of Certified Diamonds
Shopping online can be overwhelming, but Jared Jeweler’s website is easy to navigate and provides consumers with a wide selection of diamond jewelry. They are a reliable and consistent source for trending jewelry and timeless classics.
Jared Jewelers is unique in that it offers Events and Experiences, such as Custom Design and Restoration Events, a Custom Design Studio, Free Expert Styling, In-Store Events, and the Jared Foundry.
Jared Jewelers also offers a rewards program, Vault Rewards, as well as the Jared Preferred Credit Card. Both give customers ways to receive discounts on their Jared purchases.
| Pros | Cons |
| Wide selection of certified diamonds | Higher prices |
| Offers the Jared Promise | Inconsistent customer service reviews |
| Offers convenient virtual or in-store appointments | |
| Offers in-person and online shopping |
4. Helzberg Diamonds – A Convenient Option for High Quality Merchandise
Helzberg Diamonds was founded in 1915 and has stores in more than half of the United States. It was started by Morris Helzberg, whose son, Barrett Helzberg, started the Diamond Council of America in 1944. This family business offers customers a vast selection of options, so they are sure to find what they are looking for, or help is available when they just can’t decide.
Helzberg Diamonds offers customers a comprehensive education page on its website. Consumers can learn about a variety of topics that range from an engagement ring buying guide, information regarding natural diamonds and lab-grown diamonds, a gemstone buying guide, a metals guide, and much more.
They also offer a branded credit card with an array of rewards in addition to a variety of financing and leasing options.
| Pros | Cons |
| Quick jewelry repair times | Potentially unsatisfactory financing options |
| Good selection of moissanite stones | Higher prices on some diamond selections |
| Attentive customer service | |
| Website and in-store options |
5. Blue Nile – A Good Competitive Pricing Option
Blue Nile is the newest jewelry company on this list, as it was only founded in 1999 and was acquired by Signet Jewelers in 2022. They began with the idea that the jewelry industry was ready for something new. They even offer ring experts 24/7 so you can get the help you need when you want it.
Creating the perfect diamond ring is straightforward and intuitive with Blue Nile’s Design Your Own Ring feature. It is easy with their extensive collection of design features and offerings. Instead of becoming an overwhelming process, this option makes finding the perfect ring simple.
| Pros | Cons |
| Detailed product descriptions | Potentially overwhelming selection |
| GIA certification provided | Limited in-person options |
| Free virtual appointments | |
| Wide selection |
Final Thoughts
Never worry about purchasing the perfect diamond jewelry ever again when you use this quick guide to find exactly what you or your loved one will be delighted to wear. Using only vetted and respected websites means the quality is already determined, and all you need to do is sort through to find the best option for your unique buying experience. While each jewelry company on this list has its pros and cons, they are all good choices when you are ready to shop for beautiful jewelry.
